Rethinking A Social Media Strategy
The past couple of weeks regarding Mr Musk’s takeover of Twitter have been a total gong show and now he has reinstated Mr Trump’s account.
Seeing how this has unfolded has given me time to review how and what platforms I wish to engage on, so this is my line of thinking.
I have stopped tweeting on the platform, locked my account and left basic information on where to find me in the future. I’ve also deleted links to Twitter from this website; links to my account and for social sharing my posts.
I am pretty happy with the way things are going on Mastodon, it is a wonderfully sane platform with many interesting people to collaborate with and learn from. It is an open-source platform run by volunteers which creates a feel-good factor for anybody who is coming on board. Twitter is a business but Mastodon is a community. I know which one I prefer.
I do promote this but my activity there is virtually nonexistent, about 95% of my friends have stopped interacting on that platform. Personally, I am aware of the platform’s privacy issues and I’m careful what I do on there now.
It’s best to use Instagram on a desktop computer with as many ad-blockers as you can find. Adverts and recommended content will be invisible if you have ad blockers. I don’t think the photos I have a very wide reach, there are too many celebrities and influencers on the platform that detract from regular people like me, so I don’t go to any effort in putting new work up, just now and again.
This is an Instagram-type platform but much better and has additional features that would be attractive to many users. It seems to be mainly for professional photographers and against their work my content is just naff. Either way, I still get some feedback and likes, and there is also a lot of inspiration for me to do better at my photography and photoshop.
I have actually placed more information on LinkedIn lately, I had cut down to about one item every 6 months, about the frequency I used to log into the platform. However, you never know who might pick up information that will benefit my clients.
This is the place where I need to focus my best efforts. I haven’t posted much recently and that needs to change. I enjoy this the most.
I take it as a positive step that the Twitter gong show has woken me up to look at what I do online and come up with a plan to focus my best efforts on.